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Archive for November, 2008

BRANDING KEYS

Wednesday, November 5th, 2008

BECOME A LEADER NOT A FOLLOWER

• Have a clear definition of the brand’s audience and the objectives that the brand needs to achieve.
  Your brand should communicate the company personality, image, core competencies and characteristics.
  Build credibility with a strong brand having more influence on your market.
• A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service.
  Brand is very important and does not simply refer to a logo. A site’s brand should include logo positioning and color scheme, but it should also tell people something about your company.
• Your brand is more than a series of words, it is your Corporate Identity. Your name and your logo should tell people who never been to your establishment something about you.

We see logos everyday and everywhere – on the highways, on consumer goods, on the Web and any marketing material.
Learn about the different types of logo designs and techniques used to create them:

A web2.0 logo is now synonymous to a modern and trendy logo.
you will noticed that most Web 2.0 logos are matter of playing with gradients, strokes, have bright colors, color levels, cute, icons, 3D effects, shiny surfaces, shadows with the combination of the right fonts. The fonts are simple and most of them rounded. In some cases the color levels, shines and 3D effects are also applied to the lettering.

Transparency in logo design
Designers often use transparency, in fact to the notion of elegance that it communicates. Transparency enables you to create some unique effects that definitely catch the attention of the viewer, giving perspective and brightness to the design, suggesting the ideas of growth and connection. When trying to combine elements or give the idea of evolution or movement, this is definitely the best way.

Waves of the future
Well used to communicate the idea of movement, the “waves” are becoming the new trend when looking to flexibility and  sense of movement and communication.

Let us start working on your branding!

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